06Content for scientists, clinicians and patients
Editorial and technical content that respects the expertise of the reader.
Marketing and Growth Practice
Grow demand in the most complex healthcare markets.
We build visibility, demand, and revenue for pharma, biotech, medtech, and health systems. These are regulated markets where generic marketing falls flat. We market to scientific, skeptical buyers on their terms, and we measure the lift.
35%+
Engagement and conversion lift across regulated pharma campaigns
30,000
URLs migrated in one transformation, search equity preserved
Fortune 50
Experience spanning startups to the largest healthcare enterprises
The practice: Business to Business
Healthcare buyers are scientific, skeptical, and regulated. We earn their attention with rigor, not noise.
This is not lifestyle marketing with clinical language layered on top. The decisions carry consequence, the claims are interpreted carefully, and credibility is built or lost in small details. We build positioning, demand, and digital experiences that respect how people evaluate what they use, what they trust, and what they return to.
The work balances emotional relevance with factual integrity. It connects on a human level without overreaching on claims, and it converts without eroding trust. We hold to the same discipline: specific facts over general promises, and outcomes that sustain beyond the first interaction.
The practice: Business to Consumer
Consumer decisions in health are personal, informed, and increasingly scrutinized.
We earn trust through clarity, not persuasion.
Capabilities
Everything you need to be found, trusted, and chosen.
01Strategic advisory
Positioning, segmentation, and go to market strategy grounded in how healthcare buyers actually decide.
02AI visibility and SEO
Being found by people and by AI answer engines, with search equity protected through every site migration.
03Brand and creative
Identity, messaging, and creative that build trust with clinical and scientific audiences.
04Demand and performance
Campaigns engineered for pipeline and revenue rather than vanity metrics.
05Website and digital experience
Sites and digital products that convert, built for speed and for compliance.
07Paid media and ABM
Targeted media and account based marketing aimed at named, high value accounts.
08Analytics and intelligence
Measurement that ties marketing activity to the outcomes leadership cares about.
How we work
One method, five moves, from first insight to measured result.
1
Discovery
We learn the market, the buyer, and the constraints before we spend a dollar.
2
Strategy
We set positioning and a plan tied to revenue, not activity.
3
Implementation
We build and ship, on scope and on schedule.
4
Visibility
We make sure the right people, and the right engines, find the work.
5
Measure
We report against outcomes and adjust.
Who we serve
Built for the hardest rooms in healthcare.
Pharmaceutical
Specialty and primary care brands across cardiovascular, diabetes, renal, and rare disease.
Biotech and medtech
Emerging science and devices that need a credible market voice.
Health systems and IDNs
Integrated networks marketing across the continuum of care.
Startups to Fortune 500
From a first go to market to enterprise scale demand.
The team
Senior practitioners on your account, not handed to junior staff after the pitch.
JT
Jeanmarie Tenuto
Founder and Principal
Strategic leadership across AI visibility, scientific communication, and healthcare digital marketing.
HG
Hitesh Goyal Choudary
Development Manager
System architecture, technical oversight, and platform engineering.
SK
Savleen Kaur
Project Management Lead
Program delivery, client operations, and workflow orchestration.
YG
Yogesh Goyal Choudary
Senior Graphic Design Lead
Brand systems and concept to conversion creative.
AR
Ankur Rakheja
Strategy Executive
User acquisition, funnel optimization, and performance acceleration.
SR
Shruti Rao
Content Writer
Technical narratives, scientific content, and structured storytelling.
AK
Arvind Kumar
Web Designer
UX layout, component design, and interface clarity.
SS
Sakshi Singh
Business Development, Inside Sales
Pipeline development and client growth coordination.
Ready to grow demand where it is hardest to earn?
Tell us what you are trying to move. We will tell you, plainly, whether and how we can help.